The Emancipation of Mimi: Reimagined
Mariah Carey’s critically-acclaimed album The Emancipation of Mimi (2005) lacks a visual identity that communicates its significance as a triumphant return to superstardom after a challenging period in her life.
I reimagined the album to highlight Mariah Carey's resilience, using the monarch butterfly to represent her. This campaign employs International Style's grid-based language to explore the duality between freedom and restraint, breaking through the grid to communicate the concept of emancipation.
Art Direction, Typography, Illustration, Layout
12" Record
The Emancipation of Mimi, Album
7" Single: We Belong Together
Social Media Campaign
The Adventures of Mimi: World Tour
Tour Posters, 12" x 18"
Spotify Animation
Process
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