Apple Medley:
A Case Study for Generative AI
In a design world where AI is being perceived as a threat to creativity, what if we collaborated with AI to build out our own concepts?
AppleMedley is a case study that explores the integration of Generative AI - through ChatGPT
and Midjourney - into a reinvented version of Apple’s yearly Replay.
Read more below to learn about the
process behind this project.
AppleMedley is a case study that explores the integration of Generative AI - through ChatGPT
and Midjourney - into a reinvented version of Apple’s yearly Replay.
Read more below to learn about the
process behind this project.
AI (Midjourney, OpenAI), Music Branding,
Design, Motion
Generated Images
Movie Poster #1: Endless Echoes
With the images generated from the above process, I incorporated the artists' imagery in the user’s Top 5 into those scenes to create a movie poster that communicates the story. This is the outcome of the first user’s statistics.
Mailed Poster & Story
The Apple Music user then has an opportunity to be shipped a fold-out movie poster with the graphic on the front and the full generated story on the back.
More coming soon...