Nespresso:
Behind the Beans
AR Poster Campaign
Nespresso prides itself on the authenticity
of their brews, but buyers cannot see the beans’ journeys from the farm to the shelf.
Behind the Beans is an Interactive AR campaign that immerses prospective buyers on the history of Nespresso’s origins in order to foster stronger cultural awareness surrounding their coffees.
This campaign highlights coffee
from Caquetá, Colombia.
Augmented Reality, Design, Illustration
AR Experience Video & Still Poster
Campaign Illustrations
